Hearing aids and hearing loss seem like a subject reserved for a textbook or doctor's office, but recently it’s been an issue that permeates pop culture. Here are the Top 9 most memorable hearing aid ads and campaigns (
we might throw our Got Ear?! campaign in the ring) that made us laugh, cringe and appreciate the wonderful world of hearing. Enjoy!
1. Audibel Hearing Aids
“Hamster cheese” and “armpit chewing bubble wrap” are only two of the things this man mishears, signaling that he may have
slight hearing loss, and needs to get his hearing checked.
https://www.youtube.com/watch?v=qANtzOh5Ypk
2. Apple Weird Ear
Our ear shape is roundish, but not exactly round. The iPhone 5 comes with “ear-shaped” headphones to fit in our “weird-shaped” ears.
https://www.youtube.com/watch?v=9-FmipwLsHc
3. ESPN Radio App
This giant ear can hear everyone celebrating, but he can’t see the winning home run. Luckily for him, ESPN’s Radio “sports for your ear” app lets him hear a “play-by-play” of what he can’t see.
https://www.youtube.com/watch?v=3pyPxpsMthw
4. Action on Hearing Loss
This hearing aid ad uses a powerful visual image to highlight the damaging effects of loud music on the ears, and how it may lead to hearing loss.
5. Widex Hearing Aids
If you can’t hear someone, you can usually get away with nodding your head and pretending - if what they’re saying isn’t too important. This husband struggles to hear his wife, so he nods his head and agrees with her by saying, “right.” But what he hears is very wrong.
https://www.youtube.com/watch?v=H-47fpMUooQ
6. Pepsi and Deafness: Which House is Bob’s House?
The Pepsi workforce EnAble created this commercial performed by two hearing-impaired men. They go to their friend Bob’s house to watch a football game, but they can’t remember which house is his. They don’t exactly make a sound decision about how to find out.
https://www.youtube.com/watch?v=ffrq6cUoE5A
7. Cochlear Implants
These hearing aid ads poke fun at the unexpected outcomes of having your hearing restored.
8. NOHR: Keep It Down
The National Organization for Hearing Research Foundation (NOHR) uses this quiet commercial as a form of hearing aid advertising that offers tips on how to prevent hearing loss.
https://www.youtube.com/watch?v=-KiZ8erY7M4
9. Monty Python “I want to buy a hearing aid”
This last video isn't an ad, but we're sure it served as inspiration for many creative hearing aid advertising executives in the hearing industry. A man tries to purchase a hearing aid from a sales representative that is having trouble hearing him because he’s having issues with his own hearing aid.
https://www.youtube.com/watch?v=T7UqhDs8zj4
10. Audicus "Got Ear?!" Photo Campaign
Audicus hearing aids started a hearing aid advertising photo campaign several months ago that encourages everyone to submit pictures of daily "ear-shaped" objects. Enjoy!
Sources:
Audicus Hearing Aids,
Audibel,
Apple,
ESPN,
Action on Hearing Loss,
Widex,
Cochlear,
http://nohrfoundation.org/
by Lemicher Mack
