Since 2012, the NYC startup Audicus has worked to make getting high-quality hearing aids easy, accessible, and affordable. By partnering with leading manufacturers and taking the process online, the startup offers hearings aids for thousands less by eliminating doctor office markups.
In August 2017, Audicus debuted their Online Hearing Test, the first to produce results so accurate, they could be used to program custom hearing aids. Now, Audicus continues to lead innovations within the hearing industry with a new site, hearing aid, payment plans, and subscriptions.
Transforming lives, 1 ear at a time.[/caption]
On November 1st, Audicus debuted a new website and brand. "We know that less than 20% of Americans with treatable hearing loss get hearing aids," said CEO and Founder Patrick Freuler, "with cost, $5,000 on average, and stigma cited as leading factors. We hear every day just how life-changing hearing aids are for our customers. So we asked ourselves: how can we make getting a hearing aid even more empowering and affordable for everyone?"
The answer was creating a site that refused to box their demographic in with stale imagery and narrow depictions of the 50+ demographic. Audicus Director of Product, Youmna Aoukar explained that they "wanted to inspire people to treat hearing loss by showing real customers following their passions and by fighting stigmas with an empowering new look and feel." By creating a more positive experience for people to learn about and treat their hearing loss, Audicus aims to encourage people to take action.
Meet the Audicus Clara receiver-in-canal hearing aid.[/caption]
Audicus also debuted a new hearing aid model, the award-winning Audicus Clara. The receiver-in-canal (RIC) model features auto-adapt technology for seamless sound experience and speech focus that filters out background noise, all at the size of an almond. The Clara covers mild to severe hearing loss and can be customized with special program settings, enhanced clarity, Bluetooth, or rechargeability options.
The new Audicus is all about empowerment
[caption id="attachment_28047" align="aligncenter" width="650"] Transforming lives, 1 ear at a time.[/caption]
On November 1st, Audicus debuted a new website and brand. "We know that less than 20% of Americans with treatable hearing loss get hearing aids," said CEO and Founder Patrick Freuler, "with cost, $5,000 on average, and stigma cited as leading factors. We hear every day just how life-changing hearing aids are for our customers. So we asked ourselves: how can we make getting a hearing aid even more empowering and affordable for everyone?"
The answer was creating a site that refused to box their demographic in with stale imagery and narrow depictions of the 50+ demographic. Audicus Director of Product, Youmna Aoukar explained that they "wanted to inspire people to treat hearing loss by showing real customers following their passions and by fighting stigmas with an empowering new look and feel." By creating a more positive experience for people to learn about and treat their hearing loss, Audicus aims to encourage people to take action.
One powerful product, tailored to individuals' unique needs
[caption id="attachment_28055" align="aligncenter" width="650"] Meet the Audicus Clara receiver-in-canal hearing aid.[/caption]
Audicus also debuted a new hearing aid model, the award-winning Audicus Clara. The receiver-in-canal (RIC) model features auto-adapt technology for seamless sound experience and speech focus that filters out background noise, all at the size of an almond. The Clara covers mild to severe hearing loss and can be customized with special program settings, enhanced clarity, Bluetooth, or rechargeability options.
